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Ferrostaal picks up exclusive Morgana agency for local market


Morgana & FerrostaalFerrostaal Australia has picked up the exclusive Morgana distribution rights for the Australia and New Zealand market formerly held by CPI.

Ferrostaal chief executive Markus Haefeli said the company plans to build on the existing customer base for the finishing equipment specialist established by CPI and former reseller Sicpa Graphics.

"With a complementary portfolio of leading pre-press, web and offset press, and packaging solutions, and consumables, this will make Ferrostaal a stronger partner for our customers offering a complete solution," he said.

The move will also see the formation of Morgana Australia, which will be headed up by the UK-based company's former international export manager Andy Cooper (pictured, left). Cooper will take on the post of general manager of digital print finishing for Australia and New Zealand.

The agreement also ensures that Ferrostaal's sales and support team will receive factory-based training from Morgana.

"There is an enormous opportunity to tap into the digital print market with products that are specifically designed to finish digitally printed media," Cooper said.

"The goal is to now develop stronger relationships with customers and suitable resellers to help us grow our entire product range in the Australian and New Zealand markets."

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